Name: Tumisha Balogun
Company: Tag Agency
Job Title: Co-founder of Marketing Agency and DJ Manager
TL; DR part-time marketer & a full time icon. I’m a founder growing a youth culture agency that focuses on telling better stories of young people for brands. I’m also a producer who works with global brands to amplify their story through creative campaigns, content & brand strategy. Lastly, I’m a connector who works with world class talent across music, entertainment & football to grow their social presence & connect authentically with brands Regardless of the brand or talent I focus on ensuring the audience they are trying to reach are at the centre of every campaign. Clients include: Jordan | Roundhouse | Google | Red Bull | Atlantic | Apprentice Nation | Nike Key Highlights: Connected international music sensation, Rema with Jordan Brand for their first UK Black History Month/ Nigerian Indpendence festival in the UK. Ideated & co-curated on an interactive OOH campaign to launch a new co-working space for the Iconic RoundHouse. Co-produced a 90-piece women of colour orchestra to celebrate Queen Charlotte, the prequel spin-off of the Netflix series Bridgerton. Co-proudcing Wray and Nephew first stage at Notting Hill Carnival in 6 weeks, KPIs included: 20 artists booked, 6000+ party people and 35,000 cups
Question 1: Who would you say is someone pivotal to your journey so far?
Akua Agyemfra – she was the first person who put me in spaces I didn’t expect to be in and even when I didn’t ask always had me at the back of her mind.
Question 2: Who would be your ideal mentor, and why?
Vanessa Kingori – I listened to a podcast she was on. She touched on not being attached or conforming to what society expects of you as a woman in a workplace. I was in awe of her career success but, most notably, her upbringing, outlook on life, and how she managed to change the narrative of womanhood in her role for herself. I think it’s easy sometimes not to challenge the ways things have been done to not seem a particular way, especially as a black woman. However, it’s essential, regardless of the space you are in, always to stand your ground and do things for you, and Vanessa embodies that, irrespective of what the majority will think.
Question 3: What advice would you give the next Trailblazer looking to break into your field?
Be humble. Treat people how you would love to be treated. I know it sounds cliche, but as you climb the ladder, allowing your ego to get in the way is easy. However, be kind and build authentic relationships with people, continuously pour into people and treat everyone the same. Even if people don’t appreciate it, God will always pour back into you.
Question 4: Who would you like to spotlight as your Trailblazer?
Jocewavy