Name: Jordan Lolmari
Company: The Orchard
Job Title: Artist Marketing Manager
My career officially started as a writer for publications such as Trench and Complex where I would write at least 8 stories a week. During this period of time I met my mentor Ella-Bonai who has managed the likes of Wretch 32, Henrie Kwushue and more. I shadowed and assisted her to gain experience and to get an insight into the music and entertainment business.
Following this I started to assist and produce music videos for Myles Suave who is one of the prolific directors in UK music history. He has shot videos for everyone from Central Cee, to Lil Baby, Skepta, D-Block Europe, Giggs, Popcaan and many more. During this time I produced and assisted on set for music video for many of these artists.
Around the same time I started a Junior Marketing Manager role at Graduation where I worked on various album and singles campaigns such as Brent Faiyaz’s critically acclaimed album ‘Wasteland’, Blxst’s hit single ‘Chosen’, IQ’s single ‘Bun Fi Bun’, Nemzzz’s breakout single ‘Elevate’ and more.
At my current role as a Marketing Manager at The Orchard I have worked with artists such as Headie One, Giggs, K-Trap, NSG, Avelino, Chip, Nippa and more.
I have project managed Brit award nominated projects, Mobo award winning and nominated campaigns, an AIM award winning album, multiple BPI certified singles and albums whilst curating and participating in classic cultural moments.
Question 1: Who would you say is someone pivotal to your journey so far?
Ella-Bonai Gordon. Her belief in me was second to none and she’s one of the most selfless, knowledgeable and giving people that I’ve ever met.
Question 2: Who would be your ideal mentor, and why?
My mentor is Ella-Bonai Gordon and she’s the ideal mentor because she’s selfless with her knowledge, time, connections and she’s not afraid to tell you when you’re wrong. Ella-Bonai will make you feel comfortable to fail and try again and that is pivotal because there are so many ups and downs in entertainment and just life in general!
Question 3: What advice would you give the next Trailblazer looking to break into your field?
Ask as many questions as possible because you can never learn too much.
Question 4: Who would you like to spotlight as your Trailblazer?
Flashy Sillah. Very few people are as dedicated to perfecting their craft as Sillah. His love and knowledge of music, content and everything that surrounds it is crazy and there is integrity behind every single thing that he does.